A Website for Academies and Private Tutors: What It Needs

You post a course on social media and the same questions arrive: when does it start, how much is it, what does it cover, how do I sign up. You answer them one by one, the post disappears from the feed, and the following week the same questions come back from other people.

The problem isn't the number of enquiries: it's that the answers don't stay anywhere. This guide covers what an academy, a training centre or a private tutor needs on their website so those answers are always available, and what to avoid.

Summary

• An enrolment depends on four details: format, length, start date and price.
• Who teaches matters as much as what is taught.
• It pays to answer the doubts that stall an enrolment (prerequisites, certificates, missed classes) in advance.
• Don't call something an "official qualification" if it isn't one.
• You don't need a website per course at first; you do need a section per course.

What people ask before enrolling

Whoever reaches a course website is already interested. What they want is to confirm the course suits them and that they can take it:

1. What they'll learn. The syllabus, even in broad blocks.
2. Who teaches. Training, experience, and why that person.
3. When and how. Start date, days, times, length, in person or online.
4. How much it costs. Total price or instalments, and what's included.
5. What they need. Prerequisites, materials, minimum age.
6. How to enrol. And what happens after enrolling.

If any of these answers is missing, the person asks. And if they ask at eleven at night, they wait until morning, and sometimes they don't come back.

What an academy's or tutor's website should include

Every course with its full details

Syllabus, format, length, start date and price, in the same place and in the same order for every course. When every course is presented the same way, people compare quickly and choose better.

Who teaches

In education, nobody enrols with someone they know nothing about. A short introduction to the teaching team, or to you if you tutor privately, with your training and experience, matters as much as the syllabus. A real photo does more than any stock image of a classroom.

The doubts that stall enrolment

Is there a certificate? What if I miss a class? Can I pay in instalments? Is there a trial class? These don't always arrive as messages, but they hold back people who are hesitating. Answering them on the site resolves doubts people never got round to asking.

The next step where the conversation already is

A WhatsApp button with the course name already in the message, or a short enrolment form, with no intermediate steps that cool the interest.

Past courses, archived with care

A course that has ended isn't deleted: it's marked as closed and the next edition is offered. Someone who arrives too late for one edition is someone interested in the next.

What to avoid

• Calling something an "official qualification" or "certification" when it isn't. If the course has no official recognition, a certificate of attendance is fine, but it should be called that. Overpromising leads to complaints.
• Outdated prices. An old price on the site means explaining the difference in every conversation.
• Past dates on the home page. A page still announcing a start date from two months ago gives the impression the academy has closed.
• Relying only on social media posts. They help people discover you, but they vanish from the feed, and the answers go with them.
• Policies that aren't written down. If there are refunds, limited places or conditions for making up classes, they should be on the site before anyone asks.

What the site says about a course isn't just marketing. In Argentina, official recognition of a university degree is granted by the national education ministry under the Higher Education Law, and the Consumer Protection Law treats the specifics an ad states as part of the contract. In the United States, the FTC requires advertising to be truthful and advertisers to have evidence for their claims. A mislabelled qualification or an old price can turn into a commitment.

One page or a large site?

A course offering needs room for several courses with their details and questions. That doesn't require a huge site: it requires organised sections, one per course, with the same structure.

At Senda Lógica, that case is the Landing Page: several sections, each course with its information and enquiries one tap away, with its price and scope published.

Growing later

• Enrolment with online payment. Enrolment is completed and paid in the same step. It needs an active payment account in the academy's or tutor's name.
• A dedicated section for each course that deserves its own page, with syllabus and dates.
• Articles about what you teach, which reach people who don't yet know the course exists.

A private student area, with materials and user accounts, is a different kind of project, not an add-on: it's worth planning separately when it's genuinely needed.

FAQ

Is a website useful if I tutor privately and don't have an academy?

Just as useful. What changes is the scale, not the structure: who teaches, what is learned, when it starts and how to get in touch are the same questions.

Should I publish course prices?

In most cases, yes. Price is one of the first questions, and publishing it avoids enquiries from people who can't afford it and speeds up those who can. If there are discounts or scholarships, explain them too.

Can I take enrolment payments through the website?

Yes, as an add-on when it's needed. It needs an active payment account in your name, and the effort depends on the payment method and on whether there are limited places to track.

What should I do with courses that have ended?

Archive them or mark them as closed, without deleting them. They still show your track record and let people sign up for the next edition.

To wrap up

An academy's website doesn't replace social media: it keeps what social media loses. Its job is to let anyone, at any hour, find what is taught, who teaches it, when it starts and how much it costs, without having to ask.

If you'd like to see how we build that kind of site, we explain it in websites for academies and courses.

Sources

1. Argentina — Law 24.521 on Higher Education, Article 41 https://servicios.infoleg.gob.ar/infolegInternet/anexos/25000-29999/25394/texact.htm
2. Argentina — Law 24.240 on Consumer Protection, Article 8 https://servicios.infoleg.gob.ar/infolegInternet/anexos/0-4999/638/texact.htm
3. Federal Trade Commission — Advertising FAQ's: A Guide for Small Business https://www.ftc.gov/business-guidance/resources/advertising-faqs-guide-small-business